I am delighted to announce that we are releasing the first public draft of Content Aggregation Technology (CAT), about which we invite feedback from the Web community at large.
This document is intended to be the first step on a journey. Over the past years, many proprietary content aggregation technologies have been developed and deployed (AMP, Apple News Format, Facebook Instant Articles, MIP, Web Bundles). They have, however, largely been produced without the involvement of the parties whose content they aggregate. The primary intent of this document is to rectify this situation.
As such, CAT focuses primarily on taking two steps towards defining aggregation technology through cooperative methods rather than unilaterally, by leveraging market power:
- it offers a framework with which to evaluate various approaches to content aggregation; and
- it outlines a general architecture and a set of high-level requirements meant to improve upon the current situation.
In line with its cooperative intent, CAT proposes no solutions. These will need to be defined as outcomes of this discussion. Assuming the high-level requirements are roughly correct, however, improvements to the situation can be made incrementally and with orthogonal changes.
CAT is brought to your attention jointly by:
- Advance and Advance Local;
- The Globe and Mail;
- The News Media Alliance (representing over 2,000 news organisations in the U.S.);
- Trib Total Media;
- USA TODAY / Gannett;
- The Washington Post; and
- The New York Times.
The Web already has most of the ingredients needed to deliver amazing experiences that benefit all parties. We look forward to working with all of you to move away from unilateral and proprietary aggregators and to jointly develop the few additions that can improve the Web not just for powerful platforms, but for everyone.