I’ve been having serious problems with responsive banners. The cause of these problems is the lack of a solid standard and easy publishing by those who have no experience with FTP clients, virtual folders and file permissions.
Today, after expansion of micro applications and banners in HTML5, publish this content requires a content administrator with experience of publishing websites to display a simple 300x100 banner. The HTML5 banner publish process sounds like a hot site publish.
Previously, when most of the banners were made using standardized container Adobe Flash (.SWF), anyone could publish a banner easily enough for this to send only one file to server and registering the URL of this file in banners manager database.